{"id":1668,"date":"2023-01-26T16:24:15","date_gmt":"2023-01-26T16:24:15","guid":{"rendered":"https:\/\/curate.co\/?post_type=case-study&p=1668"},"modified":"2024-11-19T20:43:43","modified_gmt":"2024-11-19T20:43:43","slug":"stella-event-design-case-study","status":"publish","type":"case-study","link":"https:\/\/curate.co\/case-study\/stella-event-design-case-study\/","title":{"rendered":"Stella Event Design | Case Study"},"content":{"rendered":"\n
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Case study <\/h6>\n\t\t\t\n\t\t\t\t\t\t\t

How Stella Event Design Creates Proposals 50% Faster with Curate <\/h1>\n\t\t\t\n\t\t\t\t\t\t\t Read the Full Case Study <\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n
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\n\t\t\t\t\"-Shaya\n\n\t\t\t\t
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\u201cWe did 70 events and made $170,000 this year. We couldn\u2019t have done it without Curate. They\u2019ve reduced the time it takes to create proposals by 50%. I would recommend Curate in a heartbeat.\u201d <\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

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\n\t\t\t\t\t\t\t-Shaya Sherwood<\/span>\n\t\t\t\t\t\t\tLead Floral Designer, Stella Event Design<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n\n\n
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Stella Event Design offers wedding flowers and floral design for the modern bride in Southwest Michigan.<\/h5>\n\n\n\n

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Challenges<\/h4>\n\t\t\t\t\t
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  • Using bare-bones spreadsheets<\/li>\n
  • Creating visually compelling proposals<\/li>\n
  • Calculating event prices and breaking down orders manually<\/li>\n
  • Tracking price fluctuations using ring binders<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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    Solutions<\/h4>\n\t\t\t\t\t
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    • Onboarding support<\/li>\n
    • Automatic proposals with gorgeous custom templates<\/li>\n
    • Shopping list combines multiple weddings into one order<\/li>\n
    • Ability to edit prices for assured profitability<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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      Results<\/h4>\n\t\t\t\t\t
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      • 50% faster proposal creation<\/li>\n
      • Proposals that wow clients<\/li>\n
      • Streamlined backend processes<\/li>\n
      • Eliminating spreadsheets and paperwork<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\n\n\t<\/div>\n<\/section>\n\n\n\n\n\n
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        Challenges<\/h2>\n\n\n\n

        Automating and simplifying production processes<\/strong><\/h3>\n\n\n\n
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        When Shaya Sherwood joined Stella Event Design as the Lead Floral Designer, there was one tool she had to have. \u201cI had a couple of non-negotiables and Curate was one of them,\u201d she recalls. Previous experience had taught her there were a number of challenge:<\/p>\n\n\n\n

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        \n\t\t\t\t\t1<\/span>\n\t\t\t\t\t Using spreadsheets and PDF proposals to manage a floral business was stressful, manual, and time-consuming <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t
        \n\t\t\t\t\t2<\/span>\n\t\t\t\t\t The company had different pricing for everyday flowers and wedding flowers, Shaya had to write down prices in two separate binders. <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t
        \n\t\t\t\t\t3<\/span>\n\t\t\t\t\t Shaya used her memory and another binder to keep track of annual flower price fluctuations. If she forgot to update the prices manually, there was a risk of losses. <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t
        \n\t\t\t\t\t4<\/span>\n\t\t\t\t\t When the company had overlapping events, Shaya broke down the flower orders using pen and paper. <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n\n\n\n
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        \u201cWhen I joined Stella Event Design, I couldn\u2019t imagine going back and doing things myself. I had to have Curate,\u201d – says Shaya<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\n\t<\/div>\n<\/section>\n\n\n\n\n\n

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        Solution<\/h2>\n\n\n\n
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        Automatic Proposal Creation<\/h6>\n\t\t\t\n\t\t\t\t\t\t\t
        \n\t\t\t\t\tWhen Shaya has a client inquiry, Curate allows her to send a custom questionnaire within the software. The client\u2019s responses are automatically plugged into the proposal template saving Shaya a ton of time.\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t
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        Collecting payments is as simple as one click<\/h6>\n\t\t\t\n\t\t\t\t\t\t\t
        \n\t\t\t\t\tShaya explains, \u201cWe can store our digital contract on Curate so brides can read it, sign it, and make multiple payments from the proposal.\u201d\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t
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        Seamless Event Production<\/h6>\n\t\t\t\n\t\t\t\t\t\t\t
        \n\t\t\t\t\tWhen a bride books an event, Curate auto generates a shopping list and recipe sheet from the proposal.\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\n\n\t<\/div>\n<\/div>\n\n\n\n