{"id":1613,"date":"2023-01-21T12:18:16","date_gmt":"2023-01-21T12:18:16","guid":{"rendered":"https:\/\/curate.co\/?post_type=case-study&#038;p=1613"},"modified":"2024-11-19T20:43:33","modified_gmt":"2024-11-19T20:43:33","slug":"stacy-k-floral","status":"publish","type":"case-study","link":"https:\/\/curate.co\/case-study\/stacy-k-floral\/","title":{"rendered":"Stacy K Floral"},"content":{"rendered":"\n<section id=\"atf-section-type-1-block_60a064feca4319eb05e408b51ae6b79b\" class=\"atf-section-type-1\">\n\t<div class=\"content-wrap site-container\">\n\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t<h6 class=\"subtitle\"> Case study <\/h6>\n\t\t\t\n\t\t\t\t\t\t\t<h1 class=\"title\"> How Stacy K Floral Automates and Streamlines Its Wedding Business with Curate <\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/app.hubspot.com\/documents\/2767424\/view\/471812096?accessId=a57db7\" class=\"atf-button\" target=\"_blank\" rel=\"noopener\"> Read the Full Case Study <\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"block-quote-block_fc67af5d1fe056400c766c8ed8271ecd\" class=\"quote-section\">\n\t<div class=\"quote-inner site-container\">\n\n\t\t<div class=\"block-quote\">\n\t\t\t<div class=\"quote-inner\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/curate.co\/app\/uploads\/2023\/04\/staceyk-1-1-300x296.jpg\" class=\"quote-image\" alt=\"-Stacy K Ercan\" \/>\n\n\t\t\t\t<div class=\"quote-content-wrap\">\n\t\t\t\t\t<div class=\"quote-content\">\n\t\t\t\t\t\t<p> \u201cI had a really strong wedding brand and Curate helped me take it to another level. It has helped us create and implement processes for each category of our wedding business. The efficiences that we\u2019ve created with Curate have been life-changing for the company.\u201d <\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"client-info\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/curate.co\/app\/themes\/curatheme\/src\/assets\/images\/blocks\/quote\/quotes.svg\" class=\"quotes-icon\" alt=\"Quote Icon\" \/>\n\t\t\t\t\t\t<div class=\"name-title-wrap\">\n\t\t\t\t\t\t\t<span class=\"name\">-Stacy K Ercan<\/span>\n\t\t\t\t\t\t\t<span class=\"title\">Owner, Stacy K Floral <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n\n\n<section id=\"overview-section-block_4b907d214525fe8c51daaba107e32146\" class=\"overview-section\">\n\t<div class=\"inner site-container\">\n\n\t\t<div class=\"overview-top\">\n\t\t\t\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"400\" src=\"https:\/\/curate.co\/app\/uploads\/2023\/04\/Stacy_K_2020logo-01_60d78dac-68d0-4e7e-ad5c-e72e2562d1e9_668x400.jpg\" alt=\"\" class=\"wp-image-1875\" srcset=\"https:\/\/curate.co\/app\/uploads\/2023\/04\/Stacy_K_2020logo-01_60d78dac-68d0-4e7e-ad5c-e72e2562d1e9_668x400.jpg 666w, https:\/\/curate.co\/app\/uploads\/2023\/04\/Stacy_K_2020logo-01_60d78dac-68d0-4e7e-ad5c-e72e2562d1e9_668x400-300x180.jpg 300w, https:\/\/curate.co\/app\/uploads\/2023\/04\/Stacy_K_2020logo-01_60d78dac-68d0-4e7e-ad5c-e72e2562d1e9_668x400-640x384.jpg 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 666px\" \/><\/figure><\/div>\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Stacy K Floral provides unique floral designs for weddings and events. <\/h5>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:17px\">The company also has a gift shop and does daily flower deliveries in Rochester, New York.<\/p>\n\n\n\t\t<\/div>\n\n\t\t<div class=\"overview-bottom\">\n\n\t\t\t\t\t\t\t<div class=\"overview-column\">\n\t\t\t\t\t<h4 class=\"column-title\">Challenges<\/h4>\n\t\t\t\t\t<div class=\"column-content\"><ul>\n<li>Working in spreadsheets and doing many tasks <strong>manually<\/strong><\/li>\n<li><strong>Wasting<\/strong> inventory<\/li>\n<li>Tracking <strong>rental inventory<\/strong><\/li>\n<li>Relaying <strong>crucial<\/strong> information to staff<\/li>\n<li>Losing a <strong>key employee<\/strong><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"overview-column\">\n\t\t\t\t\t<h4 class=\"column-title\">Solutions<\/h4>\n\t\t\t\t\t<div class=\"column-content\"><ul>\n<li>Simplified and automated <strong>proposal building<\/strong><\/li>\n<li><strong>Shopping List<\/strong> that breaks down orders automatically<\/li>\n<li><strong>Recipe Sheet<\/strong> that shows was goes into each bouquet<\/li>\n<li><strong>Gameplan<\/strong> that combines several events into one order<\/li>\n<li><strong>Rentals List<\/strong> that prevents overbooking<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"overview-column\">\n\t\t\t\t\t<h4 class=\"column-title\">Results<\/h4>\n\t\t\t\t\t<div class=\"column-content\"><ul>\n<li>Automating and simplifying <strong>backend processses<\/strong><\/li>\n<li>Turning a fulltime job into <strong>4-5 hours a week<\/strong><\/li>\n<li>Saving <strong>$40,000-$50,000 a year<\/strong><\/li>\n<li>Creating a <strong>thriving business<\/strong><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t\t<img decoding=\"async\" class=\"background-graphic pink-flower\" src=\"https:\/\/curate.co\/app\/themes\/curatheme\/dist\/assets\/images\/blocks\/overview-section\/pink-flower.svg\" \/>\n\t\t<img decoding=\"async\" class=\"background-graphic green-leaf\" src=\"https:\/\/curate.co\/app\/themes\/curatheme\/dist\/assets\/images\/blocks\/overview-section\/green-leaf.svg\" \/>\n\n\t<\/div>\n<\/section>\n\n\n\n\n\n<section id=\"challenges-section-block_bfa0263fcd63ff64c86fd51fa169c093\" class=\"challenges-section\">\n\t<div class=\"inner site-container\">\n\n\t\t\n\n<h2 class=\"has-text-align-center has-primary-color has-text-color wp-block-heading\" style=\"font-size:55px\">Challenges<\/h2>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:30px\"><strong>Streamlining and automating<\/strong><\/h3>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:30px\"><strong>backend processes<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-color has-css-opacity has-primary-background-color has-background alignwide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center fancy-font has-medium-font-size\">Stacy K Floral was thriving.<\/p>\n\n\n\n<p class=\"has-text-align-center fancy-font has-medium-font-size\">On top of running 150 to 200 weddings a year, Stacy K Ercan, the owner, also ran a gift shop and daily flower deliveries.<\/p>\n\n\n\n<p class=\"has-text-align-center fancy-font has-medium-font-size\">However, Stacy had so many manual tasks that they needed a full-time employee to cover the role, including:<\/p>\n\n\n\n<div id=\"block-steps-block_629b5360884e48665b3c881a288c283d\" class=\"block-steps\">\n\t<div class=\"steps-inner\">\n\n\t\t\n\t\t\t\t<div class=\"step\">\n\t\t\t\t\t<span class=\"count\">1<\/span>\n\t\t\t\t\t<span class=\"content\"> Importing customer data into proposal documents <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"step\">\n\t\t\t\t\t<span class=\"count\">2<\/span>\n\t\t\t\t\t<span class=\"content\"> Breaking down each order to create a shopping list <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"step\">\n\t\t\t\t\t<span class=\"count\">3<\/span>\n\t\t\t\t\t<span class=\"content\"> Entering products from a spreadsheet to create purchase orders <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"step\">\n\t\t\t\t\t<span class=\"count\">4<\/span>\n\t\t\t\t\t<span class=\"content\"> Keeping a physical log of different flower prices <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"step\">\n\t\t\t\t\t<span class=\"count\">5<\/span>\n\t\t\t\t\t<span class=\"content\"> Ensuring data safety by locking printed orders in a cabinet <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div id=\"block-quote-simple-block_0a16bca03fb04a5dca902ec16fc2cf1a\" class=\"block-quote-simple aligncenter\">\n\t<div class=\"quote-inner\">\n\t\t<p class=\"content\">\u201cI needed a better way of managing the backend processes of my businesses such as ordering, sending orders to supplies, and keeping track of data. I wanted to run weddings and events efficiently and still have time to run the gift shop and daily flower deliveries,\u201d says Stacy.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\n\t<\/div>\n<\/section>\n\n\n\n\n\n<div id=\"curate-section-block_f667e2a9df77bb1c1f80c2789a9db793\" class=\"curate-section has-blue-black-background-color has-background-color\"  >\n\t<div class=\"background-graphics\"><\/div>\n\n\t<div class=\"inner site-container\">\n\n\t\t\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\">Solution<\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"solution-columns-block_c282d9d16e016e2fa74864a5c358529d\" class=\"solution-columns\">\n\t\n\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/curate.co\/app\/uploads\/2023\/01\/PROPOSAL-ICON.jpg\" class=\"column-image\" alt=\"Column icon\"\/>\n\t\t\t\n\t\t\t\t\t\t\t<h6 class=\"column-name\">Simplified proposal building<\/h6>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"column-content\">\n\t\t\t\t\tNow Stacy just emails a link to Curate&#8217;s inquiry form and it automatically imports the info right into their proposal.\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/curate.co\/app\/uploads\/2023\/01\/PROPOSAL-ICON-2.jpg\" class=\"column-image\" alt=\"Column icon\"\/>\n\t\t\t\n\t\t\t\t\t\t\t<h6 class=\"column-name\">Supercharged productivity<\/h6>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"column-content\">\n\t\t\t\t\tCurate automatically creates a shopping list, recipe sheet, a Gameplan, and a rentals list. \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/curate.co\/app\/uploads\/2023\/01\/Untitled_Artwork-2-1.jpg\" class=\"column-image\" alt=\"Column icon\"\/>\n\t\t\t\n\t\t\t\t\t\t\t<h6 class=\"column-name\">Guaranteed profitability<\/h6>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"column-content\">\n\t\t\t\t\tThe Shopping List breaks down every item that Stacy needs for an event.\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\n\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"curate-section-block_93d19a16ac016e1b0f40d9c2880693d2\" class=\"curate-section floral floral-type-1\"  >\n\t<div class=\"background-graphics\"><\/div>\n\n\t<div class=\"inner site-container\">\n\n\t\t\n\n<h2 class=\"has-text-align-center has-primary-color has-text-color wp-block-heading\" style=\"font-size:60px\">Results<\/h2>\n\n\n\n<h6 class=\"has-text-align-center has-large-font-size wp-block-heading\">An automated, effective, and<\/h6>\n\n\n\n<h6 class=\"has-text-align-center has-large-font-size wp-block-heading\">thriving wedding business<\/h6>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background\"\/>\n\n\n\n<div id=\"block-quote-simple-block_f44729bd952fda4374f38c81df898bd8\" class=\"block-quote-simple aligncenter\">\n\t<div class=\"quote-inner\">\n\t\t<p class=\"content\">\u201cMoving to Curate was a big change for Stacy K Floral and I appreciate that the Curate team helped us transfer our proposals into their system and held us accountable. It was worth its weight in gold.\u201d<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.hubspot.com\/documents\/2767424\/view\/471812096?accessId=a57db7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read the full case study<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":0,"template":"","class_list":["post-1613","case-study","type-case-study","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/curate.co\/wp-json\/wp\/v2\/case-study\/1613"}],"collection":[{"href":"https:\/\/curate.co\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/curate.co\/wp-json\/wp\/v2\/types\/case-study"}],"wp:attachment":[{"href":"https:\/\/curate.co\/wp-json\/wp\/v2\/media?parent=1613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}